34+ Key Meal Kit Delivery Statistics

Unlock the Latest Trends: Meal Kit Industry Booms with a 300% Growth Rate Since 2017.

Weekly meal preparation concept with raw food ingredients in chalk-drawn lunch boxes on green background. Prep meals plan for the week. Healthy meals

There has been a significant transformation in meal preparation and food delivery in recent years. Meal kit delivery services offer easy-to-follow recipes and divided ingredients, so it’s no wonder the service is growing. 

What contributes to the growth of meal kit delivery services is people’s high preference for homemade meals. Homemade meals are cost-effective and healthy, so many opt for meal kit delivery services.

In 2021, the meal kit delivery services grossed $15.5 billion and will likely increase with a Compound Annual Growth Rate (CAGR) from 2022 to 2030

Let’s explore 30+ key meal kit delivery statistics.

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Key Meal Kit Delivery Statistics

  • According to the Allied Market Research report, the market value of meal kit delivery was $11.1 billion in 2021.
  • According to a study, the meal kit delivery service will grow at a CAGR of 14.9% from 2022 to 2031.
  • At the end of 2022, HelloFresh had a subscriber base of about 7.1 million. 
  • Most meal kit delivery buyers fall into the Generation X and Millenial age groups. 
  • Meal kit delivery is a time-saving option that offers convenience.
  • The customer satisfaction rate for meal kit delivery is high.
  • When it comes to the environmental impact, the meal kit delivery industry can reduce the wastage of food. The carbon emission connected with meal kit delivery is about 33%.
  • Meal kit delivery services like Green Chef offer about twenty different recipes weekly. 
  • The standard cost of every meal for meal kit delivery ranges from $5-$11 per serving. 

Meal Kit Delivery Statistics

Let’s look at key statistics surrounding evolving meal kit delivery services. 

The meal kit market delivery value in 2021 was $11.1 billion (alliedmarketresearch.com)

The meal kit market provides and supplies pre-cooked meals, making them an excellent substitute for buying groceries. This convenience explains why the meal kit market value in 2021 reached $11.1 billion.

The meal kit delivery industry grew nearly 16% each year from 2017 to 2022 (ibisworld.com)

In the five years between 2017 and 2022, the meal kit delivery industry grew, on average, 16% each year. 

The meal kit delivery service anticipates growth at a CAGR of 14.9% from 2022 to 2031 (alliedmarketresearch.com)

The recent surge in the meal kit market leads experts to anticipate a growth of 14.9% by the year 2031. 

At the end of 2022, HelloFresh had a subscriber base of about 7.1 million (statista.com)

Hello Fresh subscribers numbered 7.1 million by the end of 2022, largely more numerable than Blue Apron, which had just under 300,000 subscribers. 

Most meal kit delivery buyers fall into the Generation X and Millennial age groups (numerator.com)

Meal kit delivery consumers earn a high income: 59.2 percent of Millennials and Generation X make more than $80k annually. They also have a high level of education, and 57.3 percent of them have a bachelor’s degree or even a master’s. About two-thirds of the millennials are self-employed, while others work full-time. 

Millennials prefer Blue Apron to Hello Fresh (statista.com)

In 2021, a survey of Millennials with meal kit delivery subscriptions indicated this age group prefers Blue Apron, with 18% of respondents choosing this subscription service. 

Americans spent almost $125 on meal kits in 2021 (statista.com)

A research survey found that in 2021, Americans spent just under $125 on meal kit delivery subscriptions. 

Meal kit delivery is convenient (numerator.com)

Some 36% of survey respondents said that meal kit delivery saves time shopping.

Meal kit delivery has a better carbon footprint than a trip to the grocery store (npr.org)

Streamlined supply chains that delivery of pre-portioned groceries directly to the consumer have 33% less greenhouse emissions than shopping for grocery meals. 

Meal kit delivery services offer about 20 distinct recipes weekly (mysubscriptionaddiction.com)

Most meal kit delivery providers provide their own designed menus, and this strategy helps accommodate different people with different dietary restrictions. Generally speaking, meal kit delivery services such as Home Chef offer approximately 20 different recipes each week.

The standard cost of every meal for meal kit delivery costs between $5 and $11 per serving (nbcnews.com

Depending on the delivery provider and meal plan chosen, most meals cost between $5 and $11 per serving; however, many services offer discounts for new customers and promotional offers for existing subscribers. 

Meal kit delivery is projected to surpass $25 million by 2027 (statista.com)

Based on global revenue for meal kit delivery since 2017, the industry is projected to surpass $25 million by 2027. 

Blue Apron’s net revenue reached nearly $471 million in 2021 (statista.com)

Based on the number of subscribers, the New York-founded meal kit delivery service Blue Apron reached a revenue of almost $471 million in 2021.

Hello Fresh is the leading meal kit delivery company (statista.com)

With many competitors breaking into the meal kit delivery market, Hello Fresh holds approximately 30% of the market shares. 

Meal kit delivery increased by 114% in the UK in 2020 (gff.co.uk)

In the UK alone, meal kit delivery services saw an increase of 114% from 2019 to 2020 in the UK alone. 

The United States is the number one country for meal kit delivery revenue (statista.com)

Meal kit delivery services are most popular in the United States, with Japan, the United Kingdom, Canada, and Australia comprising the next most popular countries respectively. 

Celebrities offer meal kit delivery services they created themselves (People.com)

Celebrities such as Ayesha Curry (Food Network) and Jonathan Cheban offer their own meal kit delivery services; Cheban’s includes vacuum-sealed meals for freshness. 

Other celebrities have partnered with popular meal kit subscription services (People.com)

Some celebrities have partnered with popular meal kit delivery services to share recipe favorites. Chrissy Teigen partnered with Blue Apron and Purple Carrot offers a subscription plan that mimics Tom Brady’s meal program. 

Large meal kit delivery services are buying out smaller businesses to reduce competition (foodbusinessnews.net)

Chef’s Plate was the largest meal kit provider in Canada and in 2018, Hello Fresh acquired the business. This acquisition eliminates business competition while providing Hello Fresh with opportunities for growth. 

Of all meal kit delivery users, 90% would recommend the service to a friend (freedoniagroup.com)

A recent study on food trends showed that 90% of meal kit delivery users would recommend the service to a friend. 

Some meal kit delivery companies have expanded their offerings (epicurious.com)

Some companies now offer desserts, salads, soups, and bakery items. Some meal kit delivery companies even offer ready-to-consume or eat food and a delivery fee.

Several meal kit delivery services have partnered with grocery stores (supermarketnews.com

Grocery stores and supermarkets have begun to sell their own meal kits, allowing customers to purchase a kit from the grocery store without a subscription service. Blue Apron, for example, now offers “Heat and Eat” meals in Walmart.

Currently, there are several meal options you can pick from when buying meal kits (cnet.com)

You can pick an international cuisine meal kit or a vegetarian meal kit. What’s more thrilling is if you have an occasion, you can buy a meal kit for the entire event.

Hello Fresh accounts for 78% of the delivery meal kit market (secondmeasure.com)

A study found that in 2022, Hello Fresh and its subsidiaries accounted for 78% of the delivery meal kit market, making it the overwhelming choice to Blue April, Home Chef, and Marley Spoon. 

After 11 months, Blue Apron’s meal kit delivery retention rate was 15% (secondmeasure.com)

Blue Apron had a customer retention rate of 15%, while Blue Apron retained 11% of subscribers, Home Chef 9%, and Marley Spoon retained 5% at the end of the 11-month period. 

Meal kit delivery services have many options, even for customers with allergies (ncbi.nlm.nih.gov)

Most meal kit delivery services offer customized menus to meet the needs of customers with allergens or food preferences. 

33% of subscribers receive several deliveries weekly (statista.com)

In a survey of US meal kit delivery subscribers in 2021, 33% of respondents indicated they received several deliveries weekly. 

Sunbasket is committed to sustainability (healthline.com)

Sunbasket products are 99% certified organic by the USDA and use only antibiotic and hormone-free meats

The pandemic helped grow the meal kit delivery industry (cnbc.com)

The COVID-19 pandemic fueled the growth of the meal kit delivery industry; Americans spent spent twice as much in 2020 on meal kits than in 2019. 

Customer reviews play a massive role in the market expansion of meal kit delivery (ncbi.nlm.nih.gov)

Positive reviews have played an influential role in the growth of meal kits. So many customers have started to leverage meal kits.

81% of subscribers think meal kit food is healthier (usatoday.com)

A study conducted in 2017 found that 81% of subscribers believed meal kits are a healthier alternative than preparing foods purchased directly from the grocery store. 

77% of Americans prefer a homemade meal (prnewswire.com)

According to a 2019 study, 77% of Americans prefer a homemade meal to eating out at a restaurant, and 43% want to cook at home more frequently. 

Take Away

The key statistics are crucial if you want to know how the meal kit delivery service is evolving. The article above covers meal kit consumer preferences, market size, and growth, among many other things. You’ll acquire more knowledge from this article, and it will also help you make your final decision regarding meal kit delivery services.

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